40 years ago Citizen, engaged in the search for new energy sources, created a revolutionary technology: the Eco-Drive system. His ability to "capture" the light and transform it into energy to make the movement of a watch work, was an extraordinary step forward. But it was only the first.
40 years after that initial intuition, Eco-Drive is still an unsurpassed power system, recognized worldwide as one of the most significant advances in the evolution of watchmaking. Eco-Drive is the symbol of Citizen's DNA: imagination, vision of the future and a constant desire to improve. Light is pure energy. A clean energy that Citizen has been able to "capture" by creating an innovative technology that stores the energy of any light source, even artificial.
With the Eco-Drive system, a minimum exposure to light is enough to have an infinite continuity of charge that guarantees the functioning of the watch from a minimum of six months up to seven years, depending on the models. Battery use is outdated forever.
For Citizen, innovation is an integral part of its DNA. It was 40 years ago, it will be tomorrow too.